Brand Overview

ALN reaches a targeted audience of facility directors, engineers, architects, veterinarians, scientists, and other professionals working in animal research facilities in government, university, private, pharmaceutical, industry, hospital and medical labs.

As a multi-media resource, ALN reports on products and information to design, build, equip, and operate research animal facilities globally. From new product announcements to timely articles, ALN features the latest technology, products, and equipment used in laboratory animal science.

ALN is a brand comprised of ALN Magazine and, as well as print and online buyer’s guides, digital editions, electronic newsletters, webcasts, and the annual Turnkey Conference. This media variety is designed to provide up-to-date content in a variety of formats to fit everyone’s information needs.

Market Overview

Working to Overcome Challenges While Contributing to the Future of Research

Laboratory animal facility professionals across the globe face numerous challenges while striving to play a key role in significant advancements in research. Pressure is on them to ensure facilities are meeting regulations, animals have the proper care and housing, employees have strong training and management, all while combating activists.

The professionals in the animal lab marketplace are looking for information to help them overcome their challenges, stay on top of industry developments and equipment, and contribute to the future of research. Facility directors and managers play a key role in large scale purchases including facility design and are looking for the information needed for them to make informed decisions.

Researchers, facility directors, architects, veterinarians, and other personnel are looking for consistent communication and easy to access resources to get the information they need to be fully successful in their jobs.

Content Focus

ALN Magazine provides the latest updates on resources, products, and information to design, build, and equip today's research animal facilities. ALN is published in print and digital format. The print and online Buyer’s Guide provides a single source listing of vendors, products, equipment, services, and supplies for research animal facilities.

Integrated Audience

ALN connects you with a market-leading audience of laboratory animal facility professionals. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

ALN engages laboratory animal facility professionals daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.


The Online Connection to Laboratory Animal Facility Professionals

ALN’s newly designed website offers you even more opportunities to get your message in front of key customers and prospects. With impactful rich media units and remarketing opportunities, ALN has created an environment designed to increase exposure, drive traffic to your site, and ultimately lead to sales. With more than 650,000 page views and 384,000 visits per year, provides the most powerful animal laboratory resource available online. Content is updated daily and includes news, articles, product information, and a functional online buyers guide.


Daily Contact With Your Best Prospects

Reach more than 20,000 subscribers through the ALN Daily. Your ad/message will appear for 5 days, Monday – Friday, and will link directly to your site giving buyers access to more information about your company’s products and services. Pack a one-two punch with exposure in the daily and on where the top news stories and articles appear. Ask about a combined marketing program that will increase your market visibility.

New Responsive Design

Currently, 54% of email is opened on mobile devices.* ALN’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus ”State of Email” (March 2017)


Product News and Information for Laboratory Animal Facility Professionals

Reach 10,000 professionals who specify, influence, recommend or buy products and services by including print advertising in your media buy. ALN Magazine provides news and technical information on designing, building, and equipping today’s laboratory animal facilities. A recent survey shows that 99% of readers say that ALN Magazine is a useful source of information, 97% of readers say that our coverage of facility design, biomethodologies, management, regulations, and health and safety is useful, and close to 50% have actually purchased, specified, or recommended a product they have seen in ALN Magazine or the ALN Daily enewsletter.

Digital Editions

Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

Conferences & Events

The TurnKey Conference

14th Annual TurnKey Conference
May 24-25, 2016
Gaylord National Harbor & Conference Center
Oxon Hill, Maryland (Washington, DC area)

The TurnKey Conference delivers useful information on the latest technology and trends in laboratory animal facility construction, design and renovation along with the important challenges facing the laboratory animal community in surgery, biomethodologies and pathology in research. Sessions are designed for facility directors and managers, veterinarians, research professionals, vendors, designers, and architects.

Take your business to the next level by leveraging your presence at the TurnKey Conference to engage with attendees, market your products, and qualify leads to develop and build a database of future sales prospects. Details on sponsor benefits, exhibit tables, and other sponsorship options are available at


Custom Marketing Solutions

Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. ALN will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts - Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of ALN subscribers as you build excitement with your opportunity-specific message.

Video - Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing - Elevate brand awareness and increase your online lead-gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Paper - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints - Reprints of print and online ALN features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients

ALN works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"ALN® Magazine and ALN World™ provide the latest updates on resources, products, and information to design, build, and equip today's research animal facilities."

- Bea Riemschneider, Editorial Director


Editorial Director

Bea Riemschneider



Elizabeth Doughman


Sales & Production

Senior Vice President Sales

Tom Morgan


Print/Web Production Manager

Danielle deRonde


Audience Development Manager

Barbara Benack