Brand Overview

Educating R&D/Laboratory Professionals Involved in the Design, Construction, Engineering, and Operation of Laboratory Facilities

Laboratory Design is a multi-media brand that serves the needs of the entire research community involved in the design, construction, and operation of laboratory facilities. These professionals include building owners and operators, high-level lab users and managers, and the building team (architects, engineers, consultants, and contractors). Our subscribers are involved in buildings owned by government, academia, and the private sector, devoted to research, teaching, clinical and forensic analysis, and QC/QA.

Content Focus

Laboratory Design's editorial mission is to provide cutting-edge information on trends and techniques that make these mission-critical buildings more efficient, cost-effective, and functional. Our diverse content, created by experts in the industry, is delivered effectively through:

  • Laboratory Design (print newsletter): A concise bi-monthly newsletter covering breaking news, trends, technical articles, new projects, new products, case studies, coming events and more.

  • Laboratory Design (digital newsletter): An expanded digital issue that gives readers access to more news, features content, graphics, and more products that are easy to access and forward to colleagues and associates.

  • Laboratory Design Update: Bi-weekly e-newsletter, covering breaking news of interest to the laboratory design community.

  • Laboratory Design Conference: An annual meeting featuring high-impact education, an expo of key products and services, and tours of new and renovated lab facilities. Fully accredited by the American Institute of Architects (AIA), the conference is a great opportunity for learning and networking with lab design/construction/management as well as building owners/facilities managers and building teams.

  • Laboratory of the Year Competition. For 47 years, R&D magazine has recognized excellence in laboratory design, materials, and construction through its Laboratory of the Year competition. The Laboratory Design staff assists in running this awards program, which identifies facilities displaying the most significant new design, building, and renovation trends. These publications and events offer a unique mix of targeted information not provided by any other franchise.

Integrated Audience

Laboratory Design connects you with a market-leading audience of R&D/laboratory professionals involved in the design, construction, engineering, and operation of laboratory facilities. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Laboratory Design engages lab design/build professionals daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

Laboratory Design accepts articles on topics pertaining to all aspects of laboratory design, as well as other areas such as architecture, engineering, planning,
reuse/rebuilds/renovation, building information management, and sustainability.


The Online Connection to Lab Design/Build Professionals

The Laboratory Design website is a content-rich destination for news, intelligence, new products, and technology, and a wealth of additional tools for lab design/build professionals. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.


Direct Contact With Your Best Prospects

The Laboratory Design Update newsletter delivers must-read news, features, analysis, and information on news and trends in sustainable lab design. When you include your marketing message with delivery of relevant editorial content, you’ll be in a position to influence qualified lab design/build professionals at every stage of their individual projects and initiatives.

New Responsive Design

Currently, 54% of email is opened on mobile devices.* Laboratory Design Update’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus ”State of Email” (March 2017)


Lab Design, Construction, and Engineering News

Published bi-monthly, the Laboratory Design Newsletter delivers the freshest, most relevant, must-read information for people involved in designing, engineering, constructing, and operating laboratory facilities. Editorial coverage focuses on the latest news and trends, providing detailed information about exemplary buildings, reports on exciting new facilities and new products, and additional need-to-know data that has a strong positive impact on their organizations.

The Laboratory Design Newsletter covers topics such as: state-of-the-art lab design, BIM, HVAC, new lab projects, case studies, project management, market trends, energy-efficiency, lab equipment, sustainability, construction materials, lighting, green products, and lab renovation.

Conferences & Events

Laboratory Design Conference

The Laboratory Design Conference addresses researchers’ needs for information, education, and design specifications as their firms expand their R&D activities through laboratory expansion, construction, and capital equipment purchases. It’s a dynamic educational and networking event for those involved in planning, designing, engineering, constructing, and operating laboratory facilities. Meeting sessions feature recognized experts delivering unique presentations on trends in creating the most efficient, state-of-the-art facilities.

Held concurrently with the conference, the Laboratory Design Exhibition allows attendees to learn about companies offering relevant products and services to the laboratory design industry. Tours of exemplary lab facilities, including those to which attendees would not otherwise have access, are an integral part of the overall experience.

Details on sponsor benefits, exhibit tables, and other sponsorship options are available at

Custom Marketing Solutions

Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Laboratory Design will work with you develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts - Laboratory Design’s exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast wil educate and inform a top-level audience of Laboratory Design subscribers as you build excitement with your opportunity-specific message.

Video - Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Laboratory Design offers complete turnkey services in helping you produce your video marketing message.

Remarketing - Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

Digital Supplements - Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints - Reprints of print and online Laboratory Design features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients

Laboratory Design works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"The editorial mission is to provide cutting-edge information on trends and techniques that make these mission-critical buildings more efficient, cost-effective, and functional."

- Bea Riemschneider, Editorial Director


Editorial Director

Bea Riemschneider



MaryBeth DiDonna


Sales & Production

Senior Vice President Sales

Tom Morgan

Southeast/ Mid Atlantic / Eastern Canada


Regional Director of Sales

Drew Thornley

West/Southwest/Western Canada


Regional Director of Sales

Barry Echavarria

New England


Regional Director of Sales

Peter Hernandez



Production Manager

Danielle deRonde


Audience Development Manager

Jennifer Choo