Brand Overview

Surgical Products is the No. 1 requested brand for all of the major buying influences surrounding the OR, including Surgeons, Nurses and OR Managers, Supervisors of Infection Control, Central Services, Emergency Department and ICU, Administrators, Purchasing Directors, and Materials Managers. In a 2017 survey, 68% of surgical professionals reported that they read Surgical Products magazine and/or visit multiple times per month (10% of of whom reported visiting 10 times or more). 

Market Overview

A Challenging Environment Driving the Industry’s Priority Objectives

A career in healthcare demands a passion for continuous learning and ongoing professional development. The pressure to learn about and better understand cutting-edge procedures, new technology, and best practices is an everyday reality.

The modern healthcare worker faces a number of challenges each and every day. These include reducing organizational costs and improving efficiency, ensuring the safety of both patients and fellow staff, addressing patient satisfaction, and applying the latest technology to enhance surgical outcomes. These challenges are driving decisions of the buying influences throughout the OR Surgeons, Nurses, Infection Control/Central Services/ER/ICU Department Supervisors, OR Managers, Administrators and Directors, as well as Purchasing and Materials Management. Finding new and innovative ways is more critical than ever because of challenges such as the Patient Protection and Affordable Care Act and the Medical Device Tax.

Gathering reliable information about best practices, the latest technology, and other relevant data in an easy-to-read format is critical to addressing these challenges and fostering ongoing learning. The process of bringing a product to market and eventually into one or more of the 5,724 hospitals in the United States is a long and difficult endeavor. Engaging today’s healthcare worker with a clear message at strategic intervals – from product concept through manufacturing – is key to establishing a credible presence in today’s market.

Content Focus

Daily, weekly, and monthly, Surgical Products provides timely and comprehensive coverage of the latest procedures and products that drive surgical advancements and positive outcomes, as well as promote patient safety. Surgical Products is the only brand both electronically and in print featuring new products as they come to market. Our online and print resources offer a wide variety of content – everything from news, products, best practices, case studies, and social commentary – in an easy-to-read format. With Surgical Products, you align your company with the industry leading resource for solutions in the OR.

Integrated Audience

Surgical Products connects you with a market-leading audience of the major buying influences surrounding the OR, including Surgeons, Nurses and OR Managers, Supervisors of Infection Control, Central Services, Emergency Department and ICU, Administrators, Purchasing Directors, and Materials Managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Surgical Products engages surgeons, OR managers, and materials/purchasing managers in the surgical market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

Surgical Products is always interested in featuring contributed content on its site to help educate its readers. If you have any question about these guidelines or would like to submit a content item, feel free to reach out to Surgical Products’ Editor Daniel Seeger by email at or by phone at 973-920-7765. Criteria includes:

  • Focus on trends, technology, regulatory oversight, device sector, or some other area of the medical device industry.
  • Non-commercial and educational in nature.
  • Contributed content is rarely purchased.
  • Limited to 600-800 words
  • Byline information, including, name, title, company and a short author biography is required
  • Recent headshot
  • Images of a product or procedure relevant to the copy
  • Deadlines for print: These deadlines are typically two months out from the scheduled publication date.
  • Deadlines for web content: These rolling deadlines can be fairly flexible.


The Online Connection to OR Professionals

Surgical Products’ website is an industry leading resource for OR professionals to find new products and technology while increasing their knowledge on industry changing news and procedures. Widen your reach and increase your brand identity by aligning your brand with our users’ first resource for information.


Daily Contact With Your Best Prospects

Surgical Products’ Today in Surgery daily enewsletter reaches more than 11,000 OR professionals. It supplies timely news, products, and information to enhance the daily activities of the OR. Today in Surgery is an excellent opportunity to target key buyers across the medical/surgical marketplace, including surgeons, OR managers, and purchasers. Deployed five times per week, Today in Surgery is a decision-maker’s portal to essential industry information all in one place. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified buyers as needs arise within the OR.

New Responsive Design

Currently, 54% of email is opened on mobile devices.* Surgical Products’ new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus ”State of Email” (March 2017)


Product News and Information for OR Professionals

Your sales message in Surgical Products will receive high visibility among the three major buying influences in the OR market place – Surgeons, Hospital Medical Department Surpervisors, and Purchasing/Materials Management. These leading OR professionals rely on Surgical Products for news and information on product/equipment solutions they can act upon for further evaluation and potential purchase.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Surgical Products will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Surgical Products subscribers as you build excitement with your opportunity- specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry. 

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Surgical Products features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives. Contact your representative for more details.

Our Clients

Surgical Products works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"Surgical Products provides insight on the latest surgical procedures, surgical product technology, infection control techniques, material trends, and much more."

- Joyceann Garippa, Editorial Director


Editorial Director

Joyceann Garippa


Editorial Content Director

Jon Minnick



Daniel Seeger


Sales & Production

Print Production & Directories Supervisor

Sage Mitchell


Audience Development Manager

Barbara Benack


Digital Marketing Manager

Beverly Brister