It all starts with an idea…
…and somewhere in a lab, a scientist, engineer, architect or other visionary sketches her thoughts on a tablet or notepad.
Then he gets totally inspired…and the process of innovation begins.
Teams are formed—and company culture, resources and market intelligence merge to create something truly innovative and visionary and, ultimately, market disruptive.

This is how ideas become realities and dreams become products.  


Manufacturing is a big, clunky word that makes us think of machines and conveyor belts. But the process of creating the commodities that keep the world in motion each day is far more exciting than the word lets on. That's why Advantage Business Marketing realigned our content offerings; to capture and relate the stories behind the goods and technologies that run our lives.

The infographic below illustrates the ways that the existing Advantage publications mesh within the five pillars of R&DLaboratory, and Industrial Distribution. Cutting-edge data collection and analysis gives Advantage the edge to deepen our dive into these content areas, while simultaneously allowing us to present this great content to a wider audience base.


The Five Pillars

InnovationHow ideas begin and research moves forward... - Led by R&D, this pillar serves research scientists, engineers, and technical staff members of government, academic, and industrial laboratories around the world. The R&D site will now feature content from Controlled Environments, Drug Discovery & Development, Pharmaceutical Processing, and Scientific Computing. Special areas of interest also include the annual R&D 100 Awards & Conference and the Global Funding Forecast.

DiscoveryWhere teams build on ideas and discovery happens... - Led by Laboratory Equipment, this pillar serves the laboratory professionals behind the development and testing of new products and discoveries. The Laboratory Equipment site will now feature content from Bioscience Technology, ALN, and Laboratory Design. This includes content and news from the annual Laboratory Design Conference and Lab of the Year Awards. 

Design: Where engineers build the prototypes that test the limits... - Led by ECN, this pillar serves design and product development engineers from cable and medical to electronic components. The ECN website will now feature content from Product Design & Development, Wireless Design & Development, Medical Design Technology, CED, and Wireless Week.

Manufacturing: Where products come to life... - Led by, this pillar serves the manufacturers, production managers, facility managers, operations departments, IT sectors, and financial professionals who support the world of manufacturing. The site will now feature content from Food Manufacturing, IMPO, Manufacturing Business Technology, and

Distribution: How final products are delivered to consumers… - Led by Industrial Distribution, the final pillar focuses on industrial distributors of all sizes, and reaches out to facility, operations, logistics, and supply chain professionals. In addition to regular content, Industrial Distribution will release four research reports, including The Big 50, annually.

Newsletter Realignment

After considerable review of both how our subscribers access and utilize the content we publish in our daily eNewsletters and the enhancements we’ve created for tracking reader behavior, in 2019, Advantage will be using personalized enewsletters for our subscribers.

What this means for them is that people will get more of the content they want. What this also allows us to do is unify some of our brands and offer enhanced branding opportunities to our clients.

This means that we've reorganized our newsletter structure. Previous brands will still exist, but as subsets of the larger pillar newsletters, as outlined below:

Marketing In the Pillars

What makes Advantage different from every other marketing company around the globe? Simple—we're way more than a marketing company. Advantage is a platform that offers a variety of original content channels and data-proven options to connect with prospects in your field. We are a one-stop shop for all of your demand generation needs, cutting out the middlemen and giving you back control over your marketing. 

Let us become an extension of your marketing department. Add a whole new team without the cost of onboarding and multiple salaries. Reach out today by clicking here.