How can you improve your marketing
unless you know where you stand?
In-depth data can give you an accurate
measure of performance.

Performance Based Marketing is a dynamic method that relies on targeting and interacting with a specifically targeted audience to produce actionable data. It is also sometimes called Pay-for-Performance Marketing because clients only pay for calculable results.
The two most common options for buying Performance Based Marketing are COST PER CLICK (CPC) or COST PER LEAD (CPL) campaigns.

  • BOTH METHODS BREAK AWAY FROM TRADITIONAL BRANDING EFFORTS, GIVING MARKETERS:
  • • Budgetary Control - These programs are lower-risk by nature, as you pay only for results.
  • • Campaign Accountability - Solution providers must prove their value, strengthening the relationship between themselves, marketers and audiences.
  • • Practical Metrics - Beyond ensuring your marketing dollars are well spent, the data generated provides you with valuable insights into your prospects and the market itself.

 

Cost Per Click

CPC campaigns are a quick, affordable solution for marketers looking to increase site traffic. Advantage Business Marketing is pleased to offer a fully integrated CPC program, customized for your individual organizational goals. We ensure that your campaign is generating quality clicks and increasing engaged visits. You only pay when users actually click on messaging that directs them to a specific landing page or URL that you’ve designated.

  • CPC PROGRAMS OFFER:
  • Precisely-targeted traffic
  • Set rates for set prices
  • Flexible campaigns through multiple channels
  • Instant results
     
How it Works

STEP 1: The primary creative ad sets* are developed by Advantage, based
on your click-through URL page content and may consist of:
• Native & traditional ads on our websites/in our newsletters
• Newsletter
• Blasts
• Social & programmatic
STEP 2: We launch, monitor, and optimize your campaign.
STEP 3: We validate all clicks received through Google DFP.
STEP 4: We provide you with full click tracking, broken down by creative, sizes, sources, etc.

 

Cost Per Lead

Based on your ideal requirements, lead generation programs provide qualified leads directly to your sales/marketing teams. Depending on your product or service, Advantage connects you with a specific audience already interested in the field who are already seeking an organization like
yours. Advantage then works to guide your target audience to an asset that appeals to them. If they successfully respond to our call to action, they become a potential lead for your campaign.

  • CPL CAMPAIGNS PROVIDE:
  • Access to a specific, engaged audience of your choosing through multiple Advantage channels
  • Custom forms and filters that narrow down prospects
  • Leads in a “cleansed” and vetted list
     
How it Works
  • Your Part is Simple:

Provide us with your website, audience requirements, and any marketing assets you have. We will then create a customized campaign that suits your product or service and lead requirements.

  • Our Part Comes Next:

The primary creatives and ad sets will be developed by Advantage based on your asset(s) and may consist of web, newsletter, blasts, social and programmatic ad sets. We will follow any specific style guidelines required and will provide a complimentary review of any ad sets we create.
We then run your campaign and provide updates and lead reports according to your campaign requirements. Our leads are de-duped, cleansed, qualified and vetted thoroughly before we deliver them to you. We will never charge you for unqualified leads, providing only those that are immediately ready for your marketing funnel.

 

Live Events

Advantage Business Marketing’s live online video events are dynamic broadcast discussions that draw in viewers by dissecting important topics that impact their work. Unscripted, high-level conversation between experts on relevant, high-level subjects provides unparalleled insight for your niche target audience. By sponsoring or participating directly in a live event of this caliber, your organization will also be recognized as an invaluable resource—providing a longer sales pipeline over the long term.

  • LIVE EVENTS GIVE YOUR ORGANIZATION:
  • Brand Voice - Live Events offer branding as well as deep insight into your organization
  • Guaranteed Leads - All of our Live Events come with a set number of guaranteed leadsospects
  • Demonstration of Expertise - Dynamic back-and-forth dialogues educate and pull in viewers
     
How it Works
  • • Packages are performance-based with a minimum of a 230 lead commitment (you pay based on the number of leads we deliver)
  • • Panelists and/or content may be supplied by you and/or located by/created by Advantage, at no additional charge
  • • Timeframe is dependent on the details above
Packages Include
  • • Access to our expert editors
  • • Personalized invitations
  • • Newsletter & web ads presented to our engaged community
  • • eBlasts, editorial mentions, social media ads, pre- & post-event advertising
  • • Inclusion in Live Event Library
  • • Access to registrant demographics
  • • MP4 version of entire webinar for your own promotional purposes

 

Webinars

Webinars are dynamic, content-rich platforms that allow you to interact directly with high-level prospects in a collaborative forum. By not only
presenting valuable information, but also asking viewers to engage in dialogue, potential leads will remember your organization as a trusted and accessible source for both products and information.

  • WEBINARS DEMONSTRATE THAT YOU ARE:
  • A key contributor to industry knowledge and advancement
  • Committed to providing industry discourse and innovation
  • An authority on related topics, technologies, and developments
  • Consistent in providing solutions and expertise
     
How it Works
  • • Packages are performance-based with a minimum of a 200 lead commitment (you pay based on the number of leads we deliver)
  • • Speakers and/or content may be supplied by you or located speakers and/or content created by Advantage, at no additional charge
  • • Name mention in beginning of video
  • • Timeframe is dependent on the details above
Packages Include
  • • Access to our expert editors
  • • Personalized invitations
  • • Newsletter & web ads presented to our engaged community
  • • eBlasts, editorial mentions, social media ads, pre- & post-event advertising
  • • Inclusion in Webinar Library
  • • Access to registrant demographics
  • • MP4 version of entire webinar for your own promotional purposes
  • • Access to our expert editors