Understand Your Market


What is it?

Advantage Business Marketing regularly conducts primary business‐to‐business research as a function of our content strategy for industry coverage. In addition to this editorial, we can conduct custom proprietary research for manufacturers and service providers.

Whether you want to pursue thought leadership, launch a new product, enter a new market segment, create an ad campaign that resonates with your prospects, measure ROI, or pursue other strategic marketing initiatives, we can help.

Our industry experts can customize a research study for you using best-practice data collection methods. Advantage Business Media manages all phases of the research project, including survey development and deployment, data collection, tabulation, statistical analysis, and reporting.

Choose a topic and we'll explore it.

If you’re looking for in-depth original content, Advantage Business Marketing's position as a publishing and marketing hybrid provides the ideal capabilities to perform in-depth research. Using any relevant topic you desire, we will leverage our audiences, experts in the field, and analysis from our own extensive data to provide you with the most complete research available. Combine this with our custom content options for a turnkey original content package to ensure your position as a leader in your field.

How does it work?

Topics and methods may include:

  • Surveys 
  • Market insights
  • Expert interviews
  • Positioning/value proposition analysis
  • Competitor breakdown 

...and much more!

Our market expertise is concentrated within the markets we serve, ensuring that our research plan benefits from deep industry expertise. R&D's Global Funding Forecast is a prime example of some of Advantage's best work, and is presented annually to members of Congress.

Advantage Business Marketing's Thought Leadership Playbook